The experimental ad I conceptualized and produced in collaboration with external freelancer focused heavily on showcasing the forms, textures, and colors of Waterdrop® Boost while maintaining alignment with the brand's identity.
Through collaborative brainstorming sessions, we crafted a narrative that emphasized these visual and sensory aspects of the product. Dynamic scenes were envisioned to highlight the swirling colors of the ingredients, creating anticipation and excitement.
Working closely with the freelancer, we meticulously curated each visual element, from lighting to close-up shots, to ensure they contributed to the overall presentation of the product.
Throughout the production process, I provided guidance to ensure the ad remained true to our vision of highlighting Boost's unique qualities. By leveraging visuals and sensory cues, our aim was to captivate the audience's attention and drive engagement across various social media platforms.
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